Why did SmartestEnergy choose to work with Time2Market?

Time2Market, a renowned provider of market access and market entry services, announces a new collaboration with SmartestEnergy, one of the UK’s leading  purchasers of independently generated renewable energy, dedicated to helping organizations achieve net zero. This collaboration has accelerated SmartestEnergy’s entry into new energy markets, reflecting a clear trend among energy trading companies around the world.

SmartestEnergy has been at the forefront of driving sustainability and innovation in the energy sector since 2001. By leveraging Time2Market’s extensive expertise and streamlined strategies, the company now focuses on delivering cutting-edge renewable energy solutions while confidently navigating the complexities of entering new markets with the help of Time2Market’s team.

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“Our collaboration with Time2Market is a pivotal moment in our journey to expand our global footprint. For over two decades, we have been driving the worldwide transition to net zero across the UK, US and Australia establishing our strong expertise in energy trading. As we continue to focus on serving our customers, applying for licenses and dealing with the authorities is not the most effective use of our time. Working with Eszter and her team means that we can continue providing transparent and sustainable energy solutions without slowing down," says Fanos Shiamishis, Vice President of Trading from SmartestEnergy.

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Energy trading companies are increasingly realizing the benefits of minimizing distractions and outsourcing complex market access projects to the experts at Time2Market. Over the past two years, the market management service provider has helped over 30 trading companies, hedge funds, and investment banks to break into the ever-growing wholesale energy industry.

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Time2Market’s CEO, Eszter Pontenagel, further emphasizes the importance of the vision the two companies share: “We are incredibly happy to be working with SmartestEnergy, a company that shares our commitment to sustainability and innovation. By working together, each of us can accelerate the transition away from fossil fuels in new markets, drive positive change, and contribute to a greener future. Our combined efforts not only benefit our companies but also the communities and environments we serve.”

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Market entries in the energy industry are uniquely complex projects. There are 38 national markets in Europe alone, which have independent procedures for power and gas entries, and 11 Independent System Operators in North America, the experience required to be able to enter each of these markets effectively is extensive. That is why Time2Market’s CEO, Eszter Pontenagel, who has more than 15 years of experience in market access, believes that more and more companies have realized that they need an expert partner.

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“It is very difficult to understand the rules in a single market if you haven’t entered it before, and for most energy trading companies, each market entry is a one-and-done project. Without the necessary expertise, it is almost impossible for trading companies to handle the tasks themselves without slowing down their current operations, as the rules in different countries are very different," says Eszter Pontenagel.

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To read more on the case, please take a look at this article by Montel News [only available in Danish].

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